Aging and Disability Resource - Link Marketing 650-50-65

(Revised 10/17/2018 ML #3540)

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Public awareness of the Aging and Disability Resource-LINK is of primary importance to ensure individual access to services. Promotional activities will be conducted on a consistent basis throughout the year. Promotional activities may include but not be limited to: television and radio interviews, newspaper articles, presentations, mailings, health fair exhibits and use of promotional materials.

 

Resource-LINK staff is responsible to research and purchase promotional items within the Division budget and with prior approval from the Division Director.

 

Resource-LINK staff will follow the procedures set by the State Procurement Office when ordering promotional items and brochures.

 

Resource-LINK staff is responsible to maintain an inventory of promotional items in stock and keep a record of promotional materials being provided for dissemination by the Regional Aging Services Program Administrators, other Department staff or as requested by community service agencies.

 

Resource-LINK staff will participate in statewide senior events whenever possible. Resource-LINK staff will keep a record of the events attended.

 

The Resource-LINK brochure is updated, reviewed, and submitted for printing on an as needed basis and within the Division budget and with prior approval from the Division Director.

 

I & R staff will provide informational demonstrations of the Resource-LINK website upon request.